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Vectron Biosolutions
A Bold Design for a Biotech Leader
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Ongoing Partnership <3
The pandemic means that business is now done remotely
If there were any lingering doubts about the necessity of digital transformation to business longevity, the Covid has silenced them all. In the world we’ve experienced since the beginning of the pandemic most business interactions took place virtually. With rare exceptions, operating digitally has been the only way to stay in business through mandated shutdowns and restricted activity. It was and still is going digital or going down.
And this is precisely what happened to Vectron Biosolutions. With social distancing measures in place and mandated shutdowns of events, they realised that days of handshake deals were over and having a strong digital presence is now a must.
This is where our relationship with Vectron Biosolutions starts
As most people, Trond Aune, Vectron Biosolutions' CEO turned to the internet for help. "I searched on Google for the best web pages of 2021. I was looking for an agency recognized for developing web pages from our industry. In the end, I reached out to five companies including LIFT Agency, and I decided to use them as our developer." Read the full Clutch Review here
The goal was clear. We needed to build a professional digital presence for Vectron Biosolutions so they would be regarded online as in the real world; one of the industry's most advanced and promising biotech companies. We rolled up our sleeves and assembled our a-team to study their brand, research their competitors and analyse the up-and-coming UX/UI trends for 2023 in order to prepare the first proposal.
Getting the basics right to design high-converting landing pages
The previous site was not getting any conversion, so we ensured that the website we were about to design and build wasn't missing any of the essential elements of high-converting landing pages. From clean and eye-catching interfaces (our expertise) to concise and compelling headlines, call to actions, social proof and a long list, we designed the wireframes of every page, considering the anatomy of a high-converting websites.
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Collection of several landing pages.
Taking the complex and making it simple
We struggled to understand their technologies and the technical drawings provided as we tried to match these images with the high-tech look we were deploying throughout the site. But, to be fair, we are talking about expression vectors, enzymes, bacterial strains, E-coli, protein folding, cytoplasm, which, even with images, were challenging to reinterpret.
It required a few trials and errors and one fruitful meeting in which our project manager quoted Einstein, saying, "the definition of genius is taking the complex and making it simple." The rest unfolded from there as we shifted our approach to showcasing the main features of each technology rather than focusing on every single little detail instead.
The three smart icons that we designed to represent Vectron's innovative and proprietary technologies
Their communication is impressive. Also, they’re always willing to do better and eager to listen to us and change things accordingly — even more so than many of the larger companies. Overall, LIFT Agency has gone beyond expectation.
Trond Erik Vee Aune
CEO, Vectron Biosolutions AS
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